DIRECTOR OF MARKETING AND COMMUNICATIONS
Position: STATEWIDE DIRECTOR OF MARKETING AND COMMUNICATIONS
Supervisor: PRESIDENT AND CEO
SUMMARY OF POSITION:
This position is responsible for:
- A) developing and overseeing the entire marketing and communications, including social media, operation for Virginia Opera;
- B) conceptualizing, developing and implementing the Opera’s marketing and promotions strategy and related budgets;
- C) working closely with George Mason University’s Marketing Department to develop a comprehensive marketing plan for Northern Virginia to enhance GMU’s efforts at marketing, promotion and publicity;
- D) planning and executing sales promotions, including all media buys;
- E) directing and supervising all Marketing Department personnel, including, but not limited to, Box Office, graphic design, public relations, marketing associates, and any other departmental related positions;
- F) developing and implementing a clear, consistent and company-wide image and brand for the Opera; developing and maintaining a consistent presentation of the Opera’s corporate image;
- G) being an articulate representative and advocate for the company in all markets whenever representing the company;
- H) working closely with artistic staff in the promotion of the Variations Series;
- I) working closely with the Education Department and Development Department to develop promotional events to build audiences for the Opera in all markets;
- J) developing and implementing an effective subscription campaign and an effective single ticket sales campaign in all markets;
- K) developing annual earned income and departmental expense budgets both realistic and consistent with the Opera’s strategies to fulfill its mission; and
- L) coordinating with the Box Offices in all markets to insure proper messaging and representation of the company in all matters relating to the public.
STRATEGY and POLICY DEVELOPMENT:
The person in this position will develop all marketing and communications strategies (including, but not limited to, all media buys and public relations messaging) and recommend to the President and CEO promotion strategies, activities, and content for a primary focus on increasing visibility in all markets. Additionally, strategies for augmenting the Northern Virginia visibility and Education Program visibility must be established. The short-range and long-range goals of these strategies will be to develop and promote the Opera’s image and visibility, with the objective of significantly increasing ticket sales.
The person in this position will represent and promote Virginia Opera in its principle markets. This person will be responsible for seeking out and capitalizing on the most advantageous promotional opportunities that will further the Opera’s goals of increased visibility and ticket sales, and possibly lead to enhanced fundraising opportunities.
Additionally, close work needs to be done with the Education Department to develop visibility and publicity in markets where Education performances occur.
The person in this position will be responsible for the direction and supervision of the Marketing Department staff, including the Public Relations Manager, the Audience Services Manager, the Graphic Designer, and the Central Virginia/Northern Virginia Marketing Associate. Additionally, the Director will be responsible for directing and supervising Program Book advertising sales.
This position shall coordinate the box office operational strategy in the Opera’s three markets with the President and CEO and the Audience Services Manager. With the Audience Services Manager, the Director will ensure an appropriate telemarketing and social media effort is developed and implemented annually.
This position works closely with all Senior Staff to ensure a clear and consistent message is relayed to the Opera’s current and potential audiences, donors, and the general public. This position must lead the effort in ensuring with the President and CEO and with all other Opera department heads that the Opera has and maintains a clear and consistent message/image throughout the company and its communities, particularly through publications and social media.
Subscription and Single Ticket Campaigns – This position is responsible for developing and implementing a coordinated ticket sales campaign to reach budgeted goals and increase the number of attendees to main-stage performances in Hampton Roads, Central Virginia, and Northern Virginia. With the Audience Services Manager, the Director of Marketing and Communications directly supervises and implements the subscription and single ticket sales campaign.
Sponsorships – The Director will work with the Development Department to include the procurement of corporate sponsorships. Additionally, the Director will ensure appropriate media sponsorships. Promotional activity associated with the season and single ticket campaigns, as well as any special projects, will be developed in coordination with Senior Staff from appropriate departments and supervised appropriately.
Budget – This position is responsible for budgeting the sales levels for season and single tickets in conjunction with the President and CEO and Director of Finance. Also, this position is responsible for earned revenue for additional performances of any nature, additional main-stage performances, program ads and trade revenue. The person in this position will budget and, over the course of the year, track all expenses for the marketing and communications campaigns in addition any other direct expense associated with the marketing department. All budget preparation, revenue and expense assumptions will be reviewed with and approved by the President and CEO and the Director of Finance.
Publications and Electronic/Social Media – This position is responsible for developing concepts for Virginia Opera publications, including, but not limited to, the Program Books, the website, direct mail promotional material, e-blasts, all social media, etc. and ensuring that these publications, blasts, and posts are effectively coordinated with the approved image of the company. This position supervises the Graphic Designer and Public Relations Manager as they implement and determined publication concepts and strategies throughout the company and its departments. Coordination, design development, and production of these publications and all messaging are the responsibility of the Director of Marketing and Communications.
Audience Development – This position is responsible for working very closely with the Director of Education to develop and implement strategies and tactics to expand audiences in the Hampton Roads and Richmond markets as part of the company’s Audience Development efforts. These efforts will include coordination with the Artistic Department and the Education Department for the appropriate use of the main-stage and Emerging Artists for audience development events. In addition, this position will be responsible for implementing periodic market research and surveying efforts in order to build greater understanding of existing and new audiences.
Corporate Image/Brand – This position is responsible for developing and maintaining a company wide and consistent presentation of Virginia Opera’s corporate image and brand.
Legal – The individual in this position is responsible for referring to the President and CEO all matters pertaining to the legality of Virginia Opera’s marketing activities. This includes forwarding to the President and CEO all prepared contracts for signing that would obligate Virginia Opera.
Other Duties – This position is responsible for any and other duties as assigned by the President and CEO.
Send cover letter, resume, and references to Russell Allen, Russell.email@example.com . No calls please.
ASSISTANT STAGE MANAGER – STREET SCENE
Virginia Opera, located in Norfolk, VA invites applications for Assistant Stage Manager positions for
Street Scene, Director Dorothy Danner
Prep week starts Aug 27 (Ideal, can delay start)
Rehearsals Sept 1-18
Tech Week 19-26
Norfolk Performances: Sept 28, 39, Oct 2
Fairfax Performances: Oct 6,7
Richmond Performances: Oct 12, 14
The ideal candidate will have at least 2-3 years of professional opera stage management experience with high proficiency in, reading music, creating paperwork, overseeing backstage operations, professional attitude, ability to adapt to different venues, and a valid driver’s license.
Candidates must have excellent organizational skills, time and priority management, and interpersonal skills. Touring experience is preferred but not required as Virginia Opera performs in three markets including Norfolk, Richmond, and Fairfax.
While on tour, the Assistant Stage Manager may be required to assist the company manager in driving artists to and from performance locations, and venues. Virginia Opera is a non-AGMA company.
Please send you cover letter, resume with three references to firstname.lastname@example.org. Please include “ Assistant Stage Manager” in the subject line.